Media Kit – Charolais Connection

EDITORIAL CALENDAR

Issue
Contents
Mailing Date
February
bull selection, calving, feed management, performance
education, herd health, calendar of events, industry news and developments
end of January
March
bull selection, calving, feed management, performance
education, herd health, calendar of events, industry news and developments
first of March
Fall
herd health, fall herd management, marketing, replacement
females, culling, feed management, weaning, calendar of events, industry news and developments
end of September

 

DEADLINES

February issue is mailed end of January

March issue is mailed the first of March
Fall issue is mailed end of September

 

AD SPECIFICATIONS (all $ in Canadian Dollars)

AD SIZES
BW
Full Colour
Full Page Finished page size: 8..5″ x 11″ Add 1/4″ per side for bleed to be 9″ X 11.5″ page size Active page area: 7.5″ X 9.875″
$1100
$1450
2/3 Page 5 ” X 9.875″ 7.5″ X 6.5″
$825
$1125
1/2 Page 3.6″ X 9.875″ no bleed 7.5″ X 4.875″ 9″ X 5.125″ w .25″ bleed 3 sides
$690
$945
1/3 Page 2.4″ X 9.875″ 7.5″ X 3.25″
$525
$725
1/4 Page 3.67″ X 4.875″ 1.8″ X 9.875″ 7.5″ X 2.4″
$440
$615
1/6 Page 2.4″ X 4.875″ 7.5″ X 1.5″
$330
–
1/8 Page 7.5″ X 1.125″ 3.67″ X 2.4″
$220
–
Classified (2.25″ X 1″; 2 col: 2.25″ X 2″ ad)(add $10 for 1 month on website)
$140
Line Screen – 133 Bleeds – allow 1/4″ extra on each edge. NO Agency commission allowed on advertising rates.Ready ads should be sent on CD or emailed as a PDF file.Yearly contract – buy 2 ads and get the third at 1/2 price (card ad exempt). Position pages given to yearly contracts. Overruns @ $1.25 each
PHOTOS
$10 per picture
$25 for each photo taken by a fieldman
• All photos should be save at 300 dpi as a JPG

SALE BUDGET A $400 SALE ATTENDANCE fee will be assessed, plus 2 pages in the Charolais Banner or 1 page in the Charolais Connection. This includes a Charolais Banner fieldman to attend the sale, take pictures, work the ring and submit a sale report to be published in the magazine.The Charolais Connection cannot be responsible for errors in advertisements received after the advertising deadline. The Charolais Connection reserves the right to refuse any advertisement. The Charolais Connection is not liable for any charges over and above the cost of the advertisement.

DEMOGRAPHICS
The Charolais Connection is mailed to every Canadian Charolais Banner
subscriber and every Canadian Charolais bull buyer for the last five years,
totaling approximately 8500 readers.

99.3% Canadian readers
0.7% International readers

The Canadian reader breakdown is as follows: British Columbia 3%,
Alberta 32%, Saskatchewan 26%, Manitoba 16.4%, Ontario 7%, Quebec 13%, New Brunswick 1%, Nova Scotia 1%, Prince Edward Island .6%.