EDITORIAL CALENDAR
Issue
|
Contents
|
Mailing Date
|
Deadline
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February
|
bull selection, calving, feed management
performance, education, herd health calendar of events, industry news and developments |
end of January
|
mailed end of January
|
March
|
bull selection, calving, feed management
performance, education, herd health, calendar of events industry news and developments |
first of March
|
mailed the first of March
|
Fall
|
herd health, fall herd management
marketing, replacement, females, culling feed management, weaning, calendar of events industry news and developments |
end of September
|
mailed end of September
|
AD SPECIFICATIONS (all $ in Canadian Dollars)
Line Screen – 133 Bleeds – allow 1/4″ extra on each edge. NO Agency commission allowed on advertising rates.Ready ads should be sent on CD or emailed as a PDF file.Yearly contract – buy 2 ads and get the third at 1/2 price (card ad exempt). Position pages given to yearly contracts. Overruns @ $1.25 each
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DEMOGRAPHICS
The Charolais Connection is mailed to every Canadian Charolais Banner
subscriber and every Canadian Charolais bull buyer for the last five years,
totaling approximately 8500 readers.
99.3% Canadian readers
0.7% International readers
The Canadian reader breakdown is as follows: British Columbia 3%,
Alberta 32%, Saskatchewan 26%, Manitoba 16.4%, Ontario 7%, Quebec 13%, New Brunswick 1%, Nova Scotia 1%, Prince Edward Island .6%.