57 char steers 639 lbs at 3.06 per lb $1955 per calf

There is a post on Facebook going around from the farm fresh crowd down grading store bought beef. Want to kill our industry? Tell everyone store bought beef is unhealthy. Which it is not. Buy your beef where you can buy it at an affordable price is what we should be promoting.

I am so excited about the new marketing column, which will debut in our February issue of the Charolais Banner. I am sure many breeders will benefit from the experience of “Dusty Roads.” It’s available now at http://www.charolaisbanner.com