MEDIA

FIELDMAN

MEDIA KITS

The on-line version of our media kits are designed to provide potential advertisers with all the necessary information they may require.

Should you wish to discuss advertising opportunities please contact us.

Charolais Banner Media Kit

EDITORIAL CALENDAR

Issue
Contents
Deadline Date
Mailing Date
FEBRUARY
Banner of Show Sires report, bull selection performance education, calendar of events female sale summary, marketing and management industry news and developments
January 20
February 15
MAY
calendar of events, bull sale coverage, annual bull sale summary breeding management, marketing and management industry news and developments
April 20
May 10
AUGUST
calendar of events, summer show coverage herdsire issue
July 20
August 15
OCTOBER
calendar of events, marketing and management industry news and developments
September 30
October 15
DECEMBER
association news, calendar of events, female sale coverage, marketing and management industry news and developments
November 30
December 15

AD SPECIFICATIONS

(IN CANADIAN DOLLARS) Position pages will be given to yearly contracts | 4 ad contracts offer a 15% discount (card ad exempt)

AD TYPE
DIMENSIONS & SPECS
BLACK & WHITE
FULL COLOUR
FULL PAGE
Finished page size: 8.5″ x 11″
Add 1/4″ per side for bleed to be 9″ X 11.5″ page size
Active page area: 7.5″ X 9.875″
$725
$1025
2/3 PAGE
5 ” X 9.875″ 7.5″ X 6.5″
$610
$840
1/2 PAGE
3.6″ X 9.875″ no bleed 7.5″ X 4.875″ 9″ X 5.125″ w .25″ bleed 3 sides
$490
$685
1/3 PAGE
2.4″ X 9.875″ 7.5″ X 3.25″
$345
$505
1/4 PAGE
3.67″ X 4.875″ 1.8″ X 9.875″ 7.5″ X 2.4″
$285
$410
1/6 PAGE
2.4″ X 4.875″ 7.5″ X 1.5″
$190
1/8 PAGE
7.5″ X 1.125″ 3.67″ X 2.4″
$145
1″ BUSINESS CARD
2.464″ X 1.047″ (paid in advance one year – $375, discount $25, included in Charolais Banner and Charolais Connection)
$375
CLASSIFIED ADVERTISEMENTS
1 column: 2.3″ X 1″ 2 column: 2.3″ X 2″
(add $10 for 1 month on website)
1 Column $45
2 columns $80

LINE SCREEN

Line Screen – 133 Bleeds – allow 1/4″ extra on each edge NO Agency commission allowed on advertising rates. Ready ads should be sent on a CD or emailed as a pdf file. Catalogue prices available upon request

PHOTOS

$10 per picture
$25 for each photo taken by a fieldman
All photos should be save at 300 dpi as a JPG

INSERTS, CATALOGUES & AD OVERRUNS

Inserts and Catalogue prices upon request. Ad overruns charged at $1 each

SALE BUDGET

A $400 SALE ATTENDANCE fee will be assessed, plus 2 pages in the Charolais Banner or 1 page in the Charolais Connection.

This includes a Charolais Banner fieldman to attend the sale, take pictures, work the ring and submit a sale report to be published in the magazine.

The Charolais Banner cannot be responsible for errors in advertisements received after the advertising deadline.
The Charolais Banner reserves the right to refuse any advertisement. The Charolais Banner is not liable for any charges over and above the cost of the advertisement.

DEMOGRAPHICS

The Charolais Banner is mailed to every Canadian Charolais breeder, an assortment of other cattlemen in Canada, plus international breeders totaling approximately 850 subscribers

The mailing list is 93% Canadian and 7% International. Of the 7% international mailing, 76% is to the United States, the remainder reaches Sweden, Australia, New Zealand, Switzerland, Ireland and China.

The Canadian list breaks down as follows: British Columbia 4%, Alberta 31%, Saskatchewan 24%, Manitoba 15%, Ontario 12%, Quebec 11%, New Brunswick 1%, Prince Edward Island 1%, Nova Scotia 1%.